Google My Business or Yelp?
Making it easy for a customer to find your business online is crucial. There are various ways you can accomplish this goal, but none are as effective as Google My Business or Yelp. On average, a Google My Business page will receive nearly 1,000 hits a month. If you have great content on your website, you should have no problem closing the deal with a customer that finds you via this platform. One of the most important decisions you must make when trying to create an online presence for your business is whether you should use Yelp or Google My Business. Read below to find out more about each of these tools and how they can be used effectively.
Why Using Google My Business is a Great Idea
Are you tired of getting limited leads from your online marketing efforts? If so, then it may be time to embrace the power of Google My Business. This platform offers several benefits that we will cover below.
Make It Easy for Consumers to Find Your Physical Location
If you have a physical location for your business, getting more people in the doors is important. Getting to know your customers and how they research products/services online is crucial when trying to make the most out of your Google My Business page.
Putting your business’s exact address and location on your Google My Business page can result in an increase in traffic. The last thing you want is for a customer to have a hard time finding out where they can buy your products/services. Therefore, offering them exact directions via your Google My Business page is a must.
Google My Business Provides Insights
Another great benefit that comes with using Google My Business would be the insights this program provides. The Insights tab on your Google My Business account will provide you with details on how many views your profile has received and how many likes/shares it gets on a regular basis.
This tool also provides you with information regarding the age, gender and country of origin of your visitors. With this information, you can start to modify the content on your website and social media profile to meet the needs of your audience.
Yelp is Not Quite as Effective as Google My Business
Having your business on Yelp does have its advantages, like providing business owners with a higher level of online visibility. However, there are also some drawbacks to this platform.
Success on Yelp Requires Lots of Time and Money
Perhaps the biggest drawback that comes with using Yelp is the long-term commitment that success requires. In most cases, Yelp will require new business members to agree to at least a one-year contract. Instead of having to wait for results, you can use Google My Business and speed up this process.
No Control Over Reviews
Having lots of positive reviews is a great way to attract new customers. However, when using Yelp, you will have a hard time retaining control over the reviews that are shown to the public. Even if the negative reviews you receive are false, it will be difficult to get them removed from Yelp.
Need Help with Your Google My Business Page?
Now that you know how effective Google My Business can be, it is time for us to get to work. Contact RocketBrain SEO, Inc. to find out how we can help you and your business achieve your marketing goals.