Performing a Content Audit on Your Website
The average American consumer spends over 8 hours a day engaging with digital content. As the owner of a business, you need to make sure the content on your website is both interesting and engaging. Some entrepreneurs think their website content is something they can set and forget about. Truthfully, this content needs to be changed and altered regularly to remain relevant and fresh.The best way to figure out what type of changes need to be made to your website content is by performing a content audit on your websitet. These audits will be time consuming but will be worth all the effort. Be sure to make the following considerations when trying to get the most out of your content audit.