Considering the Strength of SEO Indicators

Before you begin the process of auditing the content on your website, you need to decide what SEO indicators you want to check. Knowing this information ahead of time can help you quickly and efficiently audit your blog content. One of the main things you need to consider when looking over a blog is how many quality backlinks it has in it. Linking to authoritative websites is essential when trying to get noticed by Google. These links also provide the reader with context and additional information about the subject being covered in the blog.

You also need to assess the quality of the blog’s metadata. When assessing this information, you need to see if the title and meta description fit into the box provided by Google. Assessing whether relevant keywords are in this description is also important.

Assessing Whether the Content is Still Relevant

As you start to go through the blogs and page content on your website, you need to make sure it is still factual and relevant. If you have several blogs covering a subject that has undergone drastic changes in the past few months, updating it is essential. Failing to update this content may lead to readers of your blogs losing faith in the information you provide them.It is important to perform a content audit on your website for this reason.

You also need to look at your company’s contact information. If you have moved to a new building or changed your phone number, this page needs to reflect these changes. Ignoring the need for these updates may make it difficult for consumers to reach out to your business.

Check Post Engagement Numbers

Using Google Analytics is a great way to assess how well your website and the content on it is performing. If you see that several of your blogs are getting little or no attention from consumers, then you need to get rid of them and put something new in their place. Constantly reviewing and changing your approach to content marketing is the only way to achieve the success you are after.

Start Your Content Audit Today!

Looking for more information about how to make your website a success? Be sure to check out our article on SEO tactics you need to avoid using. Contact us at  RocketBrain SEO, Inc.  

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