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[vc_row][vc_column][vc_column_text] When gaining your share of your local market, finding a competitive edge is essential. Therefore, you must adapt as the methods and technology used in the world of marketing change. Data-driven marketing campaigns are all the rage right now and for good reason. Approximately 65 percent of the business owners polled in a recent survey claimed their spending on data-driven marketing was increasing this year.Some business owners hear the term “big data” and immediately get apprehensive...

[vc_row][vc_column][vc_column_text]Developing a comprehensive marketing strategy is important. Not only will you need to focus on Google when developing this strategy, you also need to think about social media. Engaging with consumers on social media platforms like Facebook or Twitter is important. With a great social media strategy, like selecting the correct Facebook Ad type, creating leads and brand recognition will be much easier. Facebook ads are used by business owners to connect with a certain demographic. The...

[vc_row][vc_column][vc_column_text] A recent study found that businesses with over 100,000 followers on Instagram grew by over 160 percent in the last two years. There is no denying just how powerful this platform has become in the world of business marketing and branding. Just because your page is popular doesn't mean you don't need to optimize your business on Instagram. With the right optimizations and tools, increasing the number of followers and customers your business has will be...

[vc_row][vc_column][vc_column_text] Did you know that the average consumer spends up to 135 minutes on social media each day? Not only do consumers use social media to connect with friends and family members, businesses also use it to reach a new audience. Facebook and Instagram have changed the human experience. The most effective ways to attract new customers in a social media ad strategy. Most social media websites allow business owners and entrepreneurs to target the ads they produce....

[vc_row][vc_column][vc_column_text] When it comes to Google SERPs, being able to show up on the first page is getting more challenging. Google keeps changing and tweaking the rules. Today, if you want to be successful, you should keep up with what’s going on and avoiding common link mistakes. Make sure you stand by Google’s rules is essential to achieve success and avoid consequences. Even if you continue up to date about what you should and should not do, you...

[vc_row][vc_column][vc_column_text] Did you realize that companies who focus on providing a great customer experience increase revenue by nearly 8%? Then creating content and a website that is targeted to meet the needs of your core demographic is a lot harder than it sounds. Instead of trying to figure out this information based on a feeling or hunch, you need to cold hard data. Knowing more about your customers allows you to have more success with your marketing...

[vc_row][vc_column][vc_column_text] Success in a small business is only possible if you provide excellent customer service.  Most of the days of customers calling your business or sending emails to resolve an issue are long gone. Over 67% of consumers claim they would rather receive social media customer care. Providing your customers with an opportunity to resolve problems on social media platforms like Facebook and Twitter can be beneficial. Not only does this provide customers with the help they...

[vc_column][vc_column_text] Using social media to attract new customers is something most business owners do. Today, Instagram is one of the most popular social media platforms. This social media juggernaut has nearly 1 billion active monthly users. Successfully marketing your services/products to a portion of this massive audience can help you grow leaps and bounds. One of the main reasons for the popularity of Instagram is the visually oriented content it allows users to produce. So, try increasing Instagram...

[vc_row][vc_column][vc_column_text] The average person has about seven social media accounts. Appealing to users on various social media platforms is the only way to increase the number of viable leads you receive.  But not only will you need to post videos and links to blog content on a regular basis you also need to host contests for your followers. These contests are a great way to make more engaging and effective media with a wider audience for your...

[vc_row][vc_column][vc_column_text] Investing in comprehensive online marketing campaigns is crucial when trying to generate more leads. Most business owners spend around 10% of their annual gross revenue on marketing. The most important resource a business owner should be concerned with is reassuring the money spent on marketing is going to the correct places. Sinking money into ineffective marketing methods and campaigns will result in plenty of problems. Some business owners think that they can do things like, keyword...