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[vc_row][vc_column][vc_column_text] The top priority for your business no matter how big or small is, finding ways to attract attention from consumers. Most business owners understand how important having an online presence is when it comes to informing the public about their products and services. Once you have a website in place, driving traffic to it is something you need to focus on. There are some  SEO strategies and tactics to avoid. Using effective search engine optimization techniques is...

The average American consumer spends over 8 hours a day engaging with digital content. As the owner of a business, you need to make sure the content on your website is both interesting and engaging. Some entrepreneurs think their website content is something they can set and forget about. Truthfully, this content needs to be changed and altered regularly to remain relevant and fresh.The best way to figure out what type of changes need to be...

[vc_row][vc_column][vc_column_text] Tracking the flow of traffic coming to your business website is important. Tracking custom metrics with google analytics can help you optimize your marketing campaigns. For years business owners, marketing professionals and entrepreneurs have used Google Analytics to track the traffic their website receives. In fact, estimates show over 60 million websites use this program. Most people who use Google Analytics fail to realize they can set and track custom metrics with this program. Using this level...

[vc_row][vc_column][vc_column_text] If you run a business or oversee promoting a brand, there’s virtually no chance that you aren’t on social media in some capacity. While this is true, the number of brands that have a successful and active social media presence are still low. The most important thing is to Build a better social media presence. Here’s a quick reality check – you can’t expect very much from a social post if you share random links or @mention...

[vc_row][vc_column][vc_column_text] Have you heard of brand storytelling? It’s not a new concept, but in the marketing world, there are many who overlook how effective it can be – don’t let this happen to you. If you are ready to use storytelling as part of your marketing efforts, learn how to increase awareness to your brand here. Businesses that are using brand storytelling as part of their customer outreach efforts are attracting new customers at much higher rates than...

Th[vc_row][vc_column][vc_column_text] Does your company need help to improve conversion rates? A tool that marketing professionals use today to test the probably of conversions with a website design or page layout is A/B testing. Unfortunately, it’s virtually impossible to predict what is going to convert. Thus, you must let the results of A/B testing guide you. Failure to do this will eventually lead to failure (or at least subpar conversions). When creating a landing page or email, there are...

[vc_row][vc_column][vc_column_text] Most business owners share up to 30% of their marketing budget for content. This content generally includes things like blogs and videos. Attracting attention from Google and modern consumers is only possible with a good active blog. Modern consumers read blogs because they want to be informed and entertained.  There are some fundamental things you need to achieve business blogging success. If you have recently started a business blog, you need to be mindful of the do’s...

[vc_row][vc_column][vc_column_text] Driving traffic to your business website is easier said than done. For years, business owners have used content marketing to attract attention from consumers. Over 77 percent of online users read blogs on a regular basis. Waging an effective content marketing campaign will take a lot of planning and hard work.During the planning stages of your marketing campaign, you need to write down a list of goals you want to accomplish. Read below to find out about some...

[vc_row][vc_column][vc_column_text] About 50,000 hours of content is viewed on YouTube every minute. Business owners try to create a dialogue with their audience. They have been using YouTube for years. If you are having trouble increasing the number of subscribers  and growing your YouTube channel has, now is the time to act. By increasing the number of subscribers you have, monetizing your channel will become a real possibility. With all the competition in the world of online video, finding...

[vc_row][vc_column][vc_column_text] In 2019, online retail sales in the United States topped $365 billion. By the year 2024, sales are expected to reach over $600 billion. If you are a tech-savvy entrepreneur looking for a way to generate more income, then an online store is a must. The main thing you should do to have success with an online store is have a great marketing strategy. Since there are so many different online stores, breaking through the noise can...