Why My Business Needs Social Media Marketing
Social Media offers us the opportunity to connect with not only your customers, but more importantly, your potential customers. It’s imperative these days to have a social media expert in your corner to ensure you are reaching the most people, and realizing the best ROI for your Social Media dollars. At RocketBrain SEO, Inc. you receive just that; a Social Media professional that works closely with your company to ensure your Social Media campaign(s) provide you with low cost, optimal reach, and a comprehensive level of conversions.
Total reach is broken down into three distinct categories; organic, viral, and paid. Organic reach is the number of unique visitors to actually view your content. Viral reach is the number of people who viewed your post as the result of something posted by a Social Media “friend”. Paid reach is the number of people viewing your post as the result of a paid advertisement.
Here at RocketBrain SEO, Inc. we offer complete comprehensive Social Media Marketing Campaigns at the most competitive prices in the industry. Our team of professionals will address the individual needs and concerns of your business and address them in the most operative and cost effective manner possible.
As marketers, RocketBrain SEO, Inc. offers your business a familiarity with Social Media marketing that would prove difficult to match at any price.
Social media remains a valuable communication avenue.
When it comes to small businesses, or any business really. It’s better to have more than too few methods for communicating with your customer base. Mailing addresses, phone calls, email, and contact forms on websites are all helpful, but if the customer has a quick question to ask or wants to share the good news about their order arriving earlier than anticipated they tend to do this through platforms like Facebook, Twitter and Instagram. The real-time advantages to social platforms allows your business to engage with your customers in a timely manner. You don’t have to be on every platform, but it’s helpful to have a few active accounts where you know your customers can be found.
The Marketing Sherpa glossary defines conversion as “The point at which a recipient of a marketing message performs a desired action.” In other words, conversion is simply getting someone to respond to your Call to Action (CTA).
Conversion comes in a wide variety of manner and RocketBrain SEO, Inc. is here to help you reach your highest possible conversion rates.
Call RocketBrain SEO, Inc. today at (866) 763-2384 to learn more about and get started on your exciting new Social Media Marketing campaign and ensure your business has
a solid foot hold in the twenty-first century!
Crafting Your Small Business Social Media Strategy
Now, you may be overwhelmed by the sheer thought of having to map out exactly how you are going to use social media to grow your brand, but creating a written social media strategy is a crucial first step in using this channel.
As with any marketing activity, you’ll need to define your goals, KPIs and budget before you launch.
But, unfortunately, social media is not exactly clear-cut. If you put in a specific amount of dollars (or time). You aren’t guaranteed to get more than that amount back.
It’s much more complex.
With social media marketing, your input (usually time or money – we’ll call it “X“), generates some sort of positive result (impressions, for example – we’ll call this “Y“).
If you properly align your goals, expectations, and strategy (and implementation of that strategy) you have a chance that the Y converts into more X.
But the other variables that can impact your results can be pretty tough to define or control. They are things like:
- Brand equity
- Your industry
- Whether your product or service is innovative or exciting (go viral)
- relationship with your audience
That being said, if you can generate enough Y. Assuming you’ve considered all of the variables appropriately – eventually you will be able to see a lift in X.
Which brings us back to the point of goals.
By setting goals before you begin, it’s much easier to measure success or failure (even if you can’t measure everything).
Most social media marketing is about a combination of engagement, brand awareness, and providing value to your audience (Y things). Rather than direct revenue – which is more about the tracked sales of your products and services (X things).
So, keep this in mind.
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